Fiat was one of the pioneers of the European automotive industry. Operating for more than a century, it has built and sold nearly 100 million passenger cars and light commercial vehicles and its models have been named “Car of the Year” 12 times.
Founded in 1925, Chrysler is a leading U.S. automaker with a tradition of innovation combined with solid engineering that has produced some of automotive world’s most celebrated models.
In 2009, the two groups formed an alliance, which in 2011 led to Fiat taking a majority interest in Chrysler. That partnership has brought enormous benefits to both, including the critical mass necessary to achieve large economies of scale and increased production volumes per platform enabling improved returns on investment, as well as the ability to offer a full range of models, by combining Fiat’s expertise in the smaller car segments with Chrysler’s know-how in the mid- and full-size segments. Consistent with the operational integration of Fiat and Chrysler, in 2011 the Group established a new organizational structure suited to the global scale of the business, with four operating regions for the mass-market car brands – NAFTA (U.S., Canada and Mexico), LATAM (Central and South America), APAC (Asia Pacific) and EMEA (Europe, the Middle East and Africa) – and two operating segments with a global remit – the first focused on development, production and sale of luxury and performance cars (Ferrari and Maserati) and the second focused on the production and sale of components and production systems for the automotive industry (Magneti Marelli, Teksid and Comau).