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Customer satisfaction is a fundamental prerequisite for a company’s long-term success. A satisfied customer is a loyal customer who can be a promoter of the brand in the marketplace. Fiat Group places customers and their needs at the center of its activity: from the design phase, to the purchase experience at the dealer, to the provision of after-sales service and assistance. As customer needs change over time, they must be frequently assessed in order to continue providing a positive service and ownership experience.

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