Abarth specializes in performance modification and the brand’s philosophy centers around empowering customers and transforming the ordinary into the extraordinary. The modern successor of the company founded by Karl Abarth in 1949 – a legend in the world of motorsport – this FGA brand has been producing on-road sports vehicles since its relaunch in 2007. Beginning with the “small but wicked” Abarth 500 launched in 2008, Abarth models have that extra touch of “venom” that makes them unique and potent.
Abarth buyers want a car that distinguishes them and the Scorpion brand answers that desire through its focus on personalization. Customers are given the ultimate flexibility to design a car that fits their personality and driving style through Abarth’s extensive range of kits and performance accessories, as well as a host of interior and exterior customization options.
A customized version of the popular Fiat 500, the Abarth 500 is sturdy and economical, while at the same time guaranteed to thrill with its performance and seduce with its looks. The line-up of Abarth models based on the 500 also includes the factory-modified special edition Abarth 595 Turismo and Competizione. An even greater level of personalization is offered by the Abarth Specialties models, such as the Abarth 695 Tributo Ferrari and, released in 2012, the >Abarth 695 Tributo Maserati.
The Abarth line-up also includes the SuperSport and limited edition Scorpione versions of the Abarth Punto. Personalization and exclusivity are also the watchwords for the Abarth FuoriSerie program presented at the 2012 Paris Motor Show, which allows customers to order a car truly tailor-made to their personal tastes. FuoriSerie cars are produced and road approved by Abarth&C and delivered complete with certificate of authenticity.
Abarth also has several competition models with their own mono-brand championships, including the Abarth 500 Assetto Corse, the Abarth 500 Rally and, from 2012, the new Abarth 695 Assetto Corse.